Privacy Policy
Effective date: January 1, 2025 · Last updated: May 28, 2025
Welcome to FitMotif ("we," "our," or "us"). Your privacy matters to us, and we are committed to handling your personal data responsibly, transparently, and in compliance with applicable data protection law — including the EU General Data Protection Regulation (GDPR) and the UK GDPR.
This Privacy Policy explains what information we collect when you visit FitMotif.com, how we use it, who we may share it with, and what rights you have. By using FitMotif, you agree to the terms described here.
1. Information We Collect
a) Information You Provide Voluntarily
We only collect personal data you actively give us, including:
- Name and email address (when you register for an account or contact us)
- Messages sent via our contact form
- Calculator inputs you choose to save (stored against your account if logged in; never collected for guests)
- Newsletter sign-up information (where applicable and only with your opt-in)
b) Data Collected Automatically
When you visit FitMotif, our servers and analytics tools may automatically collect:
- IP address (anonymised where possible)
- Browser type, version, and device information
- Pages visited, time on site, and referring URL
- Date and time of visits
c) Health-Related Calculator Data
Calculator inputs (height, weight, age, etc.) entered by guests are processed entirely in your browser and are never transmitted to or stored on our servers. If you are a registered user and choose to save your inputs, they are encrypted at rest and associated only with your account — they are never sold, shared, or used for advertising profiling.
2. How We Use Your Information
We use the information we collect to:
- Operate and maintain the FitMotif platform
- Provide personalised features for registered users (e.g., saved calculator inputs)
- Respond to enquiries submitted via the contact form
- Improve the website, tools, and content based on usage patterns
- Send newsletters or updates where you have explicitly opted in
- Detect and prevent fraudulent or abusive activity
- Comply with applicable legal obligations
We do not sell your personal data. We do not use your data for automated decision-making that has a significant effect on you.
3. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, our legal basis for processing personal data is:
| Processing Activity | Legal Basis |
|---|---|
| Operating the website and providing core functionality | Legitimate interests |
| Storing registered user account data and saved inputs | Contract performance / consent |
| Analytics and performance monitoring | Legitimate interests (anonymised) |
| Sending newsletters | Consent (explicit opt-in) |
| Responding to contact form enquiries | Legitimate interests / consent |
| Fraud detection and security | Legitimate interests / legal obligation |
You may withdraw consent at any time for any consent-based processing. This does not affect the lawfulness of processing carried out before withdrawal.
4. Cookies and Tracking Technologies
FitMotif uses cookies and similar technologies for the following purposes:
- Essential cookies: Required for the site to function (e.g., session management, CSRF protection). Cannot be disabled.
- Preference cookies: Remember your settings, such as unit system (US/metric) for calculators.
- Analytics cookies: Help us understand how visitors use the site (e.g., Google Analytics). Anonymised where possible.
- Affiliate tracking cookies: Set when you click an affiliate link, to attribute referrals. See our Affiliate Disclosure.
You can manage or disable non-essential cookies through your browser settings or via our cookie consent banner when present. Disabling certain cookies may affect site functionality.
5. Third-Party Services
We may use the following categories of third-party services, each with their own privacy policies:
- Analytics: Google Analytics (anonymised IP, no cross-site tracking)
- Affiliate networks: For attribution of referral commissions
- Hosting and infrastructure: Server providers who process data on our behalf under data processing agreements
We select third-party services carefully and, where required, enter into data processing agreements to ensure your data is handled appropriately.
6. Data Sharing and Disclosure
We do not sell, trade, or rent your personal data. We may share data in the following limited circumstances:
- With service providers who help operate FitMotif (e.g., hosting), under strict confidentiality and data processing terms
- When required by law, court order, or regulatory authority
- To protect the rights, safety, or property of FitMotif, our users, or the public
- In connection with a business transfer (e.g., merger or acquisition), in which case users would be notified
7. Data Security
We implement appropriate technical and organisational security measures to protect your data against unauthorised access, loss, or disclosure. These include encrypted connections (HTTPS), hashed password storage, access controls, and activity logging.
No method of transmission over the internet is 100% secure. While we take reasonable steps to protect your data, we cannot guarantee absolute security.
8. Your Data Protection Rights
Depending on your location and applicable law, you may have the right to:
- Access: Request a copy of the personal data we hold about you
- Rectification: Correct inaccurate or incomplete personal data
- Erasure ("Right to be Forgotten"): Request deletion of your personal data
- Restriction: Ask us to limit how we process your data
- Data portability: Receive your data in a structured, machine-readable format
- Object: Object to processing based on legitimate interests
- Withdraw consent: Withdraw consent for any consent-based processing at any time
To exercise any of these rights, contact us at info@fitmotif.com. We will respond within 30 days. You also have the right to lodge a complaint with your national data protection authority (for EU users, the relevant supervisory authority in your country; for UK users, the ICO).
9. Data Retention
We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Account data is retained for the duration of your account plus a reasonable period thereafter. Contact form messages are retained for up to 2 years. You may request deletion of your account and associated data at any time.
10. International Data Transfers
FitMotif operates from Serbia. Data may be processed by third-party services located in the EU, US, or other countries. Where data is transferred outside the EEA, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your rights.
11. Children's Privacy
FitMotif is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
12. External Links
FitMotif may contain links to external websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of any external site you visit.
13. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with a revised "Last updated" date. For significant changes, we will notify registered users by email where possible. Continued use of FitMotif after changes are posted constitutes acceptance of the updated policy.
14. Contact Us
For questions, requests to exercise your data rights, or privacy concerns, contact us at:
Email: info@fitmotif.com
Website: www.fitmotif.com
Operator: FitMotif, Zrenjanin, Serbia